Category: Media-OutReach

Following Resounding Success of “Goodbye Princess” MV #EmpowerHerDance goes Global with Top TikTokers from Australia, New Zealand, Middle-East and the UK leading the Charge

 HONG KONG SAR – Media OutReach – 21 December 2022 – Tia Lee (Lee Yu Fen), a global C-POP singer, film and television actress, and fashion icon, has selected young women’s charity Teen’s Key in Hong Kong as the first beneficiary organization under the global #EmpowerHer campaign.

 This follows the breakthrough success of Tia’s “Goodbye Princess” music video (MV), which achieved over 1 million views within 10 hours after its worldwide premiere. As of now, “Goodbye Princess” has garnered overwhelming support with more than 58 million views on YouTube within 12 days, far exceeding all previous global C-pop records. The overwhelming response underscores the borderless resonance of both the song and #EmpowerHer’s ‘Female Empowers Female’ initiative, marking Tia as a tireless advocate for female empowerment.Tia is a tireless advocate for female empowerment

Tia Lee said, “I am so grateful for all the love and support for ‘Goodbye Princess’. I created it as a reminder that it is time for all of us – especially women – to embrace our strengths and rise up against the challenges that are holding us back. It takes a joint effort to achieve a truly inclusive and empowered world for all, which is why it’s so important that we all do our part to support charities and organisations like Teen’s Key in Hong Kong, who are doing incredible work in helping girls and women in need.”

The Resonant #EmpowerHer Campaign and What’s Next

The #EmpowerHer campaign is one of the biggest initiatives in the world to support female empowerment. For every viewing benchmark hit for the “Goodbye Princess” MV, a donation will be made to selected beneficiaries of the campaign, up to a maximum total of HKD3.8 million. This figure was chosen for its significance for the upcoming International Women’s Day, which falls on the 8^th of March 2023.

Teen’s Key Hong Kong will be the first beneficiary organization after Tia personally pledged to support the empowerment of women worldwide. The MV’s views have an unprecedented number of views, reinforcing its meteoric rise – and the views are still pouring in. Other beneficiaries include the Daughters Of Tomorrow in Singapore and Beats by Girlz and Women in Music in the United States, as well as others to be named across the globe.

“We are proud and thankful to be the first recipient of the #EmpowerHer campaign, which represents everything that we believe in and fight for here at Teen’s Key – empowering young women to follow their own dreams. These funds will go a long way to supporting our work and enabling us to help more young women & girls. More importantly, we hope that the campaign’s message will spread throughout the world and inspire everyone to believe in themselves,” said Rachel Chow, Resource Development Manager, Teen’s Key Hong Kong.

The Power of the Global #EmpowerHerDance Inspires Awareness Through Dance with the Most Popular TikTokers in Australia, New Zealand, Middle East and the UK leading the charge

International female dancers and prominent influencers around the world have rallied around the #EmpowerHer movement through the #EmpowerHerDance dance challenge, which was inspired by “Goodbye Princess” and has taken TikTok by storm.

Australia’s most popular creator on TikTok last year, Hannah Balanay was the first to cover the song’s distinctive choreography with the signature ‘goodbye’ hand wave, followed by Judah Metu-Teakura in New Zealand, J Lou in Hong Kong, and Leen Mohammed from the Middle East whom are all the most popular TikTokers/KOLs in their respective regions. Evie Meg from the UK has also joined the challenge. J Lou’s #EmpowerHerDance Challenge IR Reel video received more than 230,000 views within 24 hours, while Leen Mohammed’s TikTok #EmpowerHerDance Challenge video received more than 270,000 views within 24 hours of release. With people across the globe having viewed their dance videos to date, new covers continue to be posted on the platforms every day under the #EmpowerHerDance hashtag as more step up for the cause.

(From Left) Hannah Balanay in Australia, J Lou in Hong Kong, and Leen Mohammed from the Middle East

The Ingenious “Goodbye Princess” Pre-Release Campaign Sets a New C-pop Record – Accumulated over 100 Million Views Globally Within a Month

Last month, the pre-release campaign for “Goodbye Princess” featured a 6-part animation series that told the story of Tia’s journey in the music and entertainment industries, as well as her subsequent reinvention.

The ingenious pre-release campaign combining animation, music and fashion videography set an unprecedented C-pop pre-release record of more than 100 million views within a month. The pre-release campaign is on track to become the most successful engagement campaign of all time by a C-pop artiste.

The full series and complementing fashion videography can be watched on Tia’s social media channel.

Official press materials:

#EmpowerHer Campaign Concept Video:	https://youtu.be/gK7ldOO1wAM
“GOODBYE PRINCESS” Music Video:	https://youtu.be/VwxtUuZYsuY https://weibo.com/1396928042/MiMX0oPdI
“GOODBYE PRINCESS” Single Cover:	https://www.instagram.com/p/Clxu8nWNdOE/ https://www.facebook.com/photo?fbid=696972191796005&set=a.231904644969431 (for downloading)
“GOODBYE PRINCESS” MV Pre-Launch Campaign Animation and Motion Image Episodes:	https://www.youtube.com/playlist?list=PLMEhj-AvvXvBIjICUGgQQPYXfJNnbV-VG
ROLLACOASTER UK Cover:	https://www.instagram.com/p/ClUA1Swtnyk/ https://www.facebook.com/photo/?fbid=688854202607804&set=a.231904644969431 (for downloading)
Vogue Hong Kong「The Voice」Cover:	https://www.instagram.com/p/Ck7_neKsh_w/ https://www.facebook.com/photo/?fbid=681908259969065&set=pcb.681909583302266 (for downloading)

Tia Lee Official Channels:

Instagram @leeyufen: https://www.instagram.com/leeyufen/

YouTube: https://www.youtube.com/@tialeeofficial/

Facebook: https://www.facebook.com/leeyufentialee/

Weibo: https://weibo.com/u/1396928042/

 

About Tia Lee | Lee Yu Fen:

Tia Lee (李毓芬), born in Taipei, is a global C-pop singer, fashion icon and film and television actress. In addition to her acting roles and musical career, Tia appears frequently at major fashion shows. As a trend-setter, Tia has graced the covers of fashion, beauty and lifestyle magazines such as Vogue, Elle, Marie Claire, and shares her beauty and fashion tips through a number of Vogue’s social media channels.

Media enquiry, please contact: 

global@redhill.asia

+852 60777342 | +852 93793045

DUBAI, UNITED ARAB EMIRATES – Media OutReach – 20 December 2022 – C-Pop star Tia Lee Yu Fen has been receiving global attention for her new single “GOODBYE PRINCESS” and the record-breaking the pre-release animation campaign that accompanied it. The music video has received 50 million views and the pre-release campaign attracted over 100 million views across social media. GOODBYE PRINCESS is a note to Tia’s old self as she bids farewell to the past, and reinvents herself. The #EmpowerHer campaign centres on the theme of female empowerment and aims to encourage women around the world to believe in themselves and reach their potential.

To celebrate the successful release and push for positive change, Tia Lee has announced the launch of her #EmpowerHer campaign. Tia has partnered with four inspiring charitable organisations that have shown their commitment to this brilliant cause. The four charities are Beats By Girlz, Daughters of Tomorrow, Teen’s Key, and Women in Music.

As part of the #EmpowerHer campaign Tia will donate up to HK$3.8 million, to be split amongst the partner organisations. Total donations to each charity will be based on the number of views that the “GOODBYE PRINCESS” music video receives on YouTube. The campaign pays a tribute to International Women’s Day on 8 March, 2023.

About Tia Lee | Lee Yu Fen:

Tia Lee Yu Fen, born in Taipei, is a global C-pop star, film and television actress, and fashion model and icon. In addition to her acting roles and musical career, Tia appears frequently at major fashion shows. As a fashion icon and trend-setter, Tia has graced the covers of fashion, beauty and lifestyle magazines such as Vogue, Elle, Marie Claire, and shares her beauty and fashion tips through a number of Vogue’s social media channels.

Media enquiry, please contact:

global@redhill.asia

+852 60777342 | +852 93793045

DUBAI, UNITED ARAB EMIRATES – Media OutReach – 20 December 2022 – C-Pop star Tia Lee Yu Fen has been receiving global attention for her new single “GOODBYE PRINCESS” and the record-breaking the pre-release animation campaign that accompanied it. The music video has received XXX views and the pre-release campaign attracted over XXX views across social media. GOODBYE PRINCESS is a note to Tia’s old self as she bids farewell to the past, and reinvents herself. The #EmpowerHer campaign centres on the theme of female empowerment and aims to encourage women around the world to believe in themselves and reach their potential.

To celebrate the successful release and push for positive change, Tia Lee  has announced the launch of her #EmpowerHer campaign. Tia has partnered with four inspiring charitable organisations that have shown their commitment to this brilliant cause. The four charities are Beats By Girlz, Daughters of Tomorrow, Teen’s Key, and Women in Music.

As part of the #EmpowerHer campaign Tia will donate up to HK$3.8 million, to be split amongst the partner organisations. Total donations to each charity will be based on the number of views that the “GOODBYE PRINCESS” music video receives on YouTube. The campaign pays a tribute to International Women’s Day on 8 March, 2023.

About Tia Lee | Lee Yu Fen:

Tia Lee Yu Fen, born in Taipei, is a global C-pop star, film and television actress, and fashion model and icon. In addition to her acting roles and musical career, Tia appears frequently at major fashion shows. As a fashion icon and trend-setter, Tia has graced the covers of fashion, beauty and lifestyle magazines such as Vogue, Elle, Marie Claire, and shares her beauty and fashion tips through a number of Vogue’s social media channels.

Media enquiry, please contact:

global@redhill.asia

+852 60777342 | +852 93793045

Tia Lee (Lee Yu Fen) Announces Global Launch of #EmpowerHer Female Empowerment Campaign After Making Worldwide Return

HONG KONG SAR – Media OutReach – 14 December 2022 – Tia Lee (Lee Yu Fen), a global C-POP singer, film and television actress, and fashion icon, today launched the global #EmpowerHer campaign following the successful release of the “Goodbye Princess” music video (MV) on 9^th December 2022. It has already achieved significant success with over 1 million in 10 hours after premiere, and within 5 days after the premiere, the viewership on Tia’s YouTube channel exceeds 26 million viewership, breaking the record for C-pop songs. As of now, “Goodbye Princess” garners an overwhelming combined almost 42 million views on YouTube and Weibo, the MV marks Tia’s comeback as a global solo artist and her bold resurgence as she rises above and conquers her past challenges.

With “Goodbye Princess” symbolising Tia’s evolution into a new, empowered and uplifted version of herself as she explores her new world, the global #EmpowerHer campaign aims to reinforce the song’s themes of female empowerment and encourage all women to bravely embrace their true selves, become stronger and build a more promising future.

Tia launched the global #EmpowerHer campaign today

The Creation of the Global #EmpowerHer Campaign

Inspired by her own personal journey and renewed inner strength, Tia launched the #EmpowerHer campaign to rally women and girls worldwide to believe in themselves, say goodbye to stifling obstacles, and stand up taller and stronger in the face of any adversity. Overall, the campaign aims to support and promote the ‘Female Empowers Female’ concept and benefit as many female-centric charitable causes as possible on a global scale to create a greater good for the global female population.

The campaign’s selected beneficiaries include Daughters Of Tomorrow in Singapore, Beats By Girlz and Women in Music in the United States, Teen’s Key in Hong Kong, and more. As the #EmpowerHer campaign hits its stride globally, donations will be channelled to these beneficiaries during the campaign period, supporting their operations and goals to build a better future for women.

To get the ball rolling in support of these charities, each view of the “Goodbye Princess” music video will help to empower women around the world. Every time a viewing benchmark is met a donation will be made to the #EmpowerHer campaign, one of the biggest initiatives to support the empowerment of women worldwide. The #EmpowerHer campaign will split up to a maximum of HKD3.8million (approximately USD$480,000) between the selected charities. Tia chose the figure 3.8 million because of its significance as the date of International Women’s Day, March 8th.

“Our goal is for every young woman to have the opportunity to follow the path they envision for herself. In our eyes, success is when young women become independent, confident, and capable of making their own decisions. Tia’s journey of resilience inspires not just our girls and young women, but also the world – giving us the confidence to believe that we are all unique and each of us has the potential to create a future filled with more possibilities than we can even imagine. Thank you for such a meaningful initiative! It is a pleasure to be one of the beneficiaries of the #EmpowerHer campaign,” said Rachel Chow, Resource Development Manager, Teen’s Key Hong Kong.

“Donations like those from the #EmpowerHer campaign allow Women in Music to educate, empower, and advance women in the music industry. We’re delighted to be included alongside other non-profit organisations working to create change,” said Nicole Barsalona, President, Women in Music.

“Daughters Of Tomorrow” is delighted to be the benefiting charity for the launch of Tia Lee’s “Goodbye Princess” and the #EmpowerHer campaign, which seeks to inspire, uplift and empower women. This resonates with DOT’s mission of empowering women through economic means, enabling them to uplift their families,” said Fannie Lim, Executive Director of Daughters Of Tomorrow. “We recognise that every person has their own journeys – milestones to check, circumstances to overcome and aspirations that they wish to live for. Recognising that everyone has dreams of their own, our role is to cheer each one towards creating a better tomorrow for themselves. We wish Tia Lee great success in empowering many more women during this campaign.”

“Beats By Girlz is delighted to be a part of the #EmpowerHer campaign. We have a shared vision of empowering women and gender minorities through music and are happy to be doing this work in partnership with Tia Lee,” said Erin Barra, Executive Director, Beats By Girlz.

Rise of the Global #EmpowerHerDance TikTok Dance Challenge

Dancers around the world have risen to the challenge of covering the signature choreography to “Goodbye Princess” on the short-form video platform TikTok, featuring energetic yet rhythmic full body movements and a signature ‘goodbye’ hand gesture. The upbeat, unabashedly feminine choreography embodies a revitalisation of Tia’s mind and body after overcoming past challenges in the fashion and entertainment industry, setting her free to express her own strength.

Among the earliest dancers and personalities to have joined the dance challenge include globally renowned Australian-Filipino dancer and choreographer, Hannah Balanay, Australia’s most popular creator on TikTok last year. She is best known for her dance to Dua Lipa’s song “Don’t Start Now”, which went viral on the platform.

Hannah Balanay initiated #EmpowerHerDance TikTok Dance Challenge

The emergence of this dance challenge has birthed the hashtag #EmpowerHerDance, which contains all the videos of the dance covers and further lends strength to the global #EmpowerHer campaign.

Tia Lee has championed female empowerment throughout her career and has made it a key focus of the “Goodbye Princess” campaign. Prior to releasing the MV, Tia launched an associated 6-part animation series that told the tale of her journey in the music and entertainment industry through a creative synergy of music, animation, and fashion videography. Her story of bravely overcoming obstacles resonated with many, garnering a viewership of over 100 million within a month and putting the pre-release campaign well on track to become the most successful engagement campaign of all time by a C-Pop artiste.

Beyond her music, Tia has also advocated for female empowerment in beauty and fashion. She has joined many A-listers such as Justin Bieber and Alicia Keys on the covers of popular magazines such as Vogue and ROLLACOASTER, and has used these illustrious platforms to spread her message of inner strength and empowerment – as well as to inspire other women with her story, which is built on a strong foundation of persistence, hard work, and self-belief.

The “Goodbye Princess” MV and full pre-campaign series with complementing fashion videography can be watched on Tia’s social media channels.

Official press materials:

#EmpowerHer Campaign Concept Video:	https://youtu.be/gK7ldOO1wAM
“GOODBYE PRINCESS” MV:	https://youtu.be/VwxtUuZYsuY https://weibo.com/1396928042/MiMX0oPdI
“GOODBYE PRINCESS” Single Cover:	https://www.instagram.com/p/Clxu8nWNdOE/ https://www.facebook.com/photo?fbid=696972191796005&set=a.231904644969431(for downloading)

 

 

ROLLACOASTER UK Cover:	https://www.instagram.com/p/ClUA1Swtnyk/ https://www.facebook.com/photo/?fbid=688854202607804&set=a.231904644969431(for downloading)
Vogue Hong Kong「The Voice」Cover:	https://www.instagram.com/p/Ck7_neKsh_w/ https://www.facebook.com/photo/?fbid=681908259969065&set=pcb.681909583302266 (for downloading)

Tia Lee Official Channels:

Instagram @leeyufen: https://www.instagram.com/leeyufen/

YouTube: https://www.youtube.com/@tialeeofficial/

Facebook: https://www.facebook.com/leeyufentialee/

Weibo: https://weibo.com/u/1396928042/

About Tia Lee | Lee Yu Fen:

Tia Lee (李毓芬), born in Taipei, is a global C-pop singer, film and television actress, and fashion icon. In addition to her acting roles and musical career, Tia appears frequently at major fashion shows. As a fashion icon and trend-setter, Tia has graced the covers of fashion, beauty and lifestyle magazines such as Vogue, Elle, Marie Claire, and shares her beauty and fashion tips through a number of Vogue’s social media channels.

Media enquiry, please contact:

global@redhill.asia

+852 60777342 | +852 93793045

“What makes Saudi Arabia a hub for venture capitalists? What industries appeal to international VCs the most?” These are just some of the topics that will be explored at Step Saudi 2022.

RIYADH, SAUDI ARABIA – EQS Newswire – 12 December 2022 – In the first half of 2022 alone, VC funding in Saudi Arabia grew more than threefold, outshining the whole of 2021, according to a report released by startup data platform Magnitt. This buoyant VC market provides an excellent backdrop for hosting Saudi Arabia’s largest tech startup event. Step Saudi 2022 (www.saudi.StepConference.com) kicks off on 12 December at The Arena Riyadh with an inspiring mix of startups, investors, digital enthusiasts, brands and government representatives.

Panel sessions including “Hotbed for Global VCs”; “FinTech’s Compliance with Changing Regulations”; “Web3 in Saudi Arabia: How will Web3 be integrated into the systems?”, and “Podcasting Pool”, will look at ongoing themes that the region´s startup ecosystem will face as it is set to steadily increase in size moving forward.

Top speakers include Mohammed Alsuhaim, Assistant Deputy Minister for Future Skills & Digital Knowledge & CEO at Saudi Digital Academy, H.E. Dr. Nabeel Koshak, the CEO and Board Member of Saudi Venture Capital Company (SVC), Muna AbuSulayman, Media Icon and Social Impact Leader, Nayef Al-Athel, Chief of Listing at the Saudi Exchange, scientist-turned-entrepreneur HRH Fahad Bandar Al Saud, former investment banker Khadija Khartit, and 500 Global´s Amal Dokhan.

The event, which is sponsored by the leading Saudi Venture Studio BIM Ventures, will host some of the most exciting emerging tech talent as they meet with early-stage investors to showcase ideas covering everything from fintech -particularly payments and crypto- to AI, e-commerce, energy and cloud.

“Our role as a venture builder is critical in bringing bold ideas and early-stage startups to light and co-building with them to reach to financial sustainability and growth. We strongly believe in the potential growth of Saudi startups and are committed to supporting and consolidating the early-stage startup ecosystem in the region.” Rayan Alsharif, Partner at BIM Ventures commented

The Vision 2030 project, which was launched in 2016, hails tech innovation and entrepreneurship as paramount pillars in helping the next generation of Saudis thrive in the global marketplace. Vision 2030 also includes Neom, a $500bn futuristic city specifically built to promote tech and innovation.

Ray Dargham, CEO of Step said: “With the rapid growth of Saudi Arabia´s venture capital ecosystem, Step Saudi has a vital part to play in its development.”

He added: “The most important aspects for achieving further growth are already there. Step Saudi will play a crucial role in supporting this vision. We’re expecting important announcements at Step Saudi from VCs and startups participating this year, and I believe this will continue on a growth trajectory. We are pleased to facilitate introductions between global decision-makers and local Saudi startups. The VC ecosystem needs a thriving platform for the innovation of high tech and e-commerce, together with other sectors across the MENA region”

About Step

Step is a new media company with a suite of virtual and in-person events, podcasts, and newsletters for the tech savvy cross-generational audience in MENA and emerging markets. Step is most known for hosting the largest tech and startup conference in Dubai and MENA.

Step has a decade of expertise and network building in MENA’s tech and digital ecosystem.

• Hosted more than 200 events and programs in the areas of tech, startups, and digital.

Step’s landmark conference in Dubai attracts over 7,000 global attendees.

• More than 2,000 startups from MENA and beyond have participated in a Step event or program in the last 10 years
• Many startups have launched at Step, made connections which led to follow-on meetings to pitch for investment, and graduated from the startup programs to become thought leaders in their space.
• Over 10,000 facilitated connections through Step’s investor meeting and mentorship programs

For more information, please contact pr@stepgroup.co

Download Image here: https://bit.ly/3FKp1dG

DUBAI, UNITED ARAB EMIRATES – Media OutReach – 12 December 2022 – All eyes will now turn to Tia Lee Yu Fen’s (李毓芬) hotly-anticipated music video after the global C-Pop star’s record-breaking animation series “GOODBYE PRINCESS” gained international acclaim and accumulated over 100 million views.

The series finale – “The Beginning”, left off with the princess about to receive the kiss of life from the dashing prince. However, at the last moment, she wakes up and pushes the prince away, causing him to reveal his true form – that of a monstrous beast – and attack the princess. The television set seen in the first and fifth episodes shatters as the beast continues to attack the princess. Sensing mortal danger, the princess recalls memories of the castle, battling black pawns on the chessboard, wearing her beautiful yet superficial dresses, and the blood red water. All these memories combine to become a magical red rose that the princess uses to ward off the beast and transform it into a puppy.

With the danger quelled, the princess holds the puppy in her hand and confidently strides toward the dazzling lights and the future that awaits her.

Accompanying the release of the “GOODBYE PRINCESS” finale was the final set of motion and still images released in collaboration with Vogue Hong Kong. The images show Tia Lee in an all-black Saint Laurent outfit and Christian Louboutin heels, which marks a stark contrast from the glamorous outfits of the previous five episodes. In line with the themes of overcoming challenges and starting a new life, Tia is seen looking determinedly toward the future.

Official press materials: 

“GOODBYE PRINCESS” Animation Episode 6:	https://youtu.be/g4GJgTIzo7U
“GOODBYE PRINCESS” Episode 6 Poster:	https://www.instagram.com/p/Clk3EB0PimY/ https://www.facebook.com/photo/?fbid=686169319542959&set=a.231904644969431 (for downloading)
“GOODBYE PRINCESS” Episode 6 Still Image:	https://www.instagram.com/p/ClndVULrIM0/ https://www.facebook.com/photo/?fbid=693311432162081&set=a.231904644969431 (for downloading)
“GOODBYE PRINCESS” Episode 6 Motion Image:	https://youtu.be/ZizEX3ev-sg
ROLLACOASTER UK Cover:	https://www.instagram.com/p/ClUA1Swtnyk/ https://www.facebook.com/photo/?fbid=688854202607804&set=a.231904644969431(for downloading)

 

Vogue Hong Kong「The Voice」Cover:

https://www.instagram.com/p/Ck7_neKsh_w/ https://www.facebook.com/photo/?fbid=681908259969065&set=pcb.681909583302266 (for downloading)

Media enquiry, please contact: 

global@redhill.asia

+852 60777342 | +852 93793045

HONG KONG SAR – Media OutReach – 9 December 2022 – Tia Lee (Lee Yu Fen), a global C-pop singer, film and television actress, and fashion icon, today released the highly-anticipated music video (MV) for her new song “Goodbye Princess” exclusively on YouTube and Weibo. The song marks another high-water mark in Tia’s global rise.

Tia Lee said, “I am very excited for this new chapter of my life and career. This song and music video was based on my personal journey. I believe it is a story that everyone can relate to – especially women, who so often bear the brunt of society’s judgment. We all have power inside us, though the world sometimes makes it challenging for us to speak up. I hope that “Goodbye Princess” can be a rallying call for women to embrace their inner strength and support each other in realising their own truth.”

“Goodbye Princess” Single Cover

 The Concept and Talent Behind the Creation of “Goodbye Princess”

“Goodbye Princess” is an official farewell note written by Tia Lee to her old self, as she says goodbye to the past and reinvents herself to explore a new world. Themed around female empowerment, the song aims to encourage all women to build a more promising future for themselves.

Notably, it is the first Chinese song produced by Grammy Award winning producer, Swizz Beatz, who has created hits for a long list of music legends including Madonna, Britney Spears, Beyonce, Justin Bieber, Jay-Z and many others.

The MV for the song was produced by Actual Objects, an experimental multi-disciplinary studio based in Los Angeles that has designed unique aesthetics for international brands and artists such as Nike and Travis Scott. Set in a hyper pop fantasy world, the MV, with Cyberpunk style, depicts Tia’s metamorphosis from a sheltered highly scrutinized icon into a darker yet braver persona, ready to take on the world.

Tia thanks to the production teams who have presented her in the beautiful creative animations, stills and fashion videography, “This time, I’m back in a hyper-reality form. If the animations were a figment of the past, and the motion images telling of the present, combining the two creates the future. Now, I am excited to take everyone into this futuristic fantasy world, which holds my last farewell to the past as we welcome the future together.”Futuristic fantasy world in “Goodbye Princess”

The Ingenious “Goodbye Princess” Pre-Release Campaign Sets a New C-pop Record – Accumulated over 100 Million Views Globally within a Month.

Last month, the pre-release campaign for “Goodbye Princess” featured a 6-part animation series that told the story of Tia’s journey in the music and entertainment industries, as well as her subsequent reinvention. The ingenious pre-release campaign combining animation, music and fashion videography set an unprecedented C-pop pre-release record of more than 100 million views within a month. The pre-release campaign is on track to become the most successful engagement campaign of all time by a C-pop artiste.

The full series and complementing fashion videography can be watched on Tia’s social media channels.

Official press materials:

“GOODBYE PRINCESS” MV:	https://youtu.be/VwxtUuZYsuY https://weibo.com/1396928042/MiMX0oPdI
“GOODBYE PRINCESS” Single Cover:	https://www.instagram.com/p/Clxu8nWNdOE/ https://www.facebook.com/photo?fbid=696972191796005&set=a.231904644969431(for downloading)
ROLLACOASTER UK Cover:	https://www.instagram.com/p/ClUA1Swtnyk/ https://www.facebook.com/photo/?fbid=688854202607804&set=a.231904644969431(for downloading)
Vogue Hong Kong「The Voice」Cover:	https://www.instagram.com/p/Ck7_neKsh_w/ https://www.facebook.com/photo/?fbid=681908259969065&set=pcb.681909583302266 (for downloading)

Tia Lee Official Channels:

Instagram @leeyufen: https://www.instagram.com/leeyufen/

YouTube: https://www.youtube.com/@tialeeofficial/

Facebook: https://www.facebook.com/leeyufentialee/

Weibo: https://weibo.com/u/1396928042/

About Tia Lee | Lee Yu Fen:

Tia Lee (李毓芬), born in Taipei, is a global C-pop singer, film and television actress, and fashion icon. In addition to her acting roles and musical career, Tia appears frequently at major fashion shows. As a fashion icon and trend-setter, Tia has graced the covers of fashion, beauty and lifestyle magazines such as Vogue, Elle, Marie Claire, and shares her beauty and fashion tips through a number of Vogue’s social media channels.

Media enquiry, please contact:

global@redhill.asia

+852 60777342 | +852 93793045