Category: Media-OutReach

LUX Turns Ads into “Algorithm Cleansers” Designed to Influence Social Feeds

 Soap giant LUX is bringing its cleansing power to social media feeds. SINGAPORE – Media OutReach Newswire – 15 April 2026 – LUX has launched LUX My Algorithm, a global initiative reimagining social media advertising. Feeds aren’t as personal as they feel Social media feeds are often seen as a reflection of personal taste, but are shaped by behaviour. […]

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LUX Turns Ads into “Algorithm Cleansers” Designed to Influence Social Feeds

 Soap giant LUX is bringing its cleansing power to social media feeds. SINGAPORE – Media OutReach Newswire – 15 April 2026 – LUX has launched LUX My Algorithm, a global initiative reimagining social media advertising. Feeds aren’t as personal as they feel Social media feeds are often seen as a reflection of personal taste, but are shaped by behaviour. […]

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Swiss-Belhotel International Strengthens Africa Portfolio with the Launch of The Gama by Swiss-Belhotel, Kilimani, Nairobi

NAIROBI, KENYA – Media OutReach Newswire – 13 January 2026 – Swiss-Belhotel International, has signed a management agreement for The Gama by Swiss-Belhotel, Kilimani, Nairobi, with Albushra Real Estate Limited, marking the global debut of its newest brand concept and underscoring the group’s strategic expansion across Africa. The latest signing builds on the group’s established presence in East Africa, […]

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Truecaller Unveils ROI of Trust – its First, Complete Measurement Suite to Track Attention, Trust, Confidence and Advertising Impact at Scale.

NAIROBI, KENYA – NewsVoir – 13 November 2025 – Truecaller, the global communications leader in caller identification and spam blocking with 450 million active users worldwide, today announced the launch of its comprehensive Advertising Effectiveness Measurement Suite aptly named – ROI of Trust. The new solution helps brands evaluate and quantify advertising impact across attention, […]

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