Month: July 2021

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ServiceMax Acquires LiquidFrameworks to Advance Field Service Management Solutions In the Energy Sector

Brings purpose-built field service management solution and domain expertise to meet unique challenges in oil and gas, industrial and environmental service

PLEASANTON, Calif., July 15, 2021 /PRNewswire/ — ServiceMax, the leader in asset-centric field service management, today announced it has signed a definitive agreement to acquire LiquidFrameworks, a leading mobile field operations management solutions company specializing in the energy industry, from Luminate Capital Partners, a private equity firm investing in growth and enterprise software companies. The acquisition enables ServiceMax to expand its field service management solutions to meet the unique challenges of the energy sector.

As the market continues to pressure the oil and gas industry to become more capital efficient, oilfield service providers must transform their legacy field operations management processes to digital systems. Whether working long rotations on an offshore platform with limited connectivity or turnarounds in a refinery, Field Technicians in this industry are responsible for delivering service to the customer along with operating new digital systems aimed at maintaining assets, improving productivity, and growing revenue. The acquisition will better position ServiceMax to meet the demand for digital service execution in this industry while expanding ServiceMax’s product portfolio and go-to-market channels.

“ServiceMax is committed to doing all we can to help companies keep critical assets – and the world – running. Strengthening our customer offerings in the energy sector is core to that commitment,” said Neil Barua, CEO, ServiceMax. “Combining ServiceMax’s modern field service platform with LiquidFrameworks’ industry expertise better equips us to provide oil and gas companies with the tools they need to ensure consistent, reliable service, and maximize asset performance.”

“ServiceMax’s history of innovation has been transforming field service organizations for over a decade,” said Travis Parigi, Founder and CEO, LiquidFrameworks. “The combination of LiquidFrameworks field-first, energy-specific offering, with ServiceMax’s asset-centric field service suite will be unparalleled in the market. We are committed to helping companies realize the promise of digital transformation.”

“We are proud of LiquidFrameworks’ growth and development over the course of our investment partnership, as the company delivered a differentiated, mission-critical SaaS offering that helped customers in the oil, gas, and industrial services industry react quickly and efficiently navigate the digital transformation journey,” said Hollie Haynes, Managing Partner at Luminate. “We are thrilled to see the company continue to support its customers through this combination with ServiceMax, further extending its competitive differentiation across the field service management landscape,” noted Mark Pierce, an Operating Partner at Luminate who has served as Chairman of LiquidFrameworks since the Luminate investment.

AGC Partners is acting as financial advisor and Kirkland & Ellis LLP as legal advisor to LiquidFrameworks and Luminate.  Centerview Partners is acting as financial advisor and Ropes & Gray LLP is acting as legal advisor to ServiceMax.

About ServiceMax
ServiceMax’s mission is to help customers keep the world running with asset-centric field service management software. As the recognized leader in this space, ServiceMax’s mobile apps and cloud-based software provide a complete view of assets to field service teams. By optimizing field service operations, customers across all industries can better manage the complexities of service, support faster growth, and run more profitable, outcome-centric businesses. For more information, visit www.servicemax.com.

About LiquidFrameworks
LiquidFrameworks is a leading provider of cloud-based, mobile field operations management solutions serving the energy, industrial and environmental services industries. LiquidFrameworks’ FieldFX® solution provides companies with numerous benefits, including increased and accelerated revenue capture, increased cash flow, improved contract compliance, increased invoice accuracy and improved customer responsiveness. LiquidFrameworks is based in Houston, Texas. To join the conversation, follow @LquidFrameworks on Twitter.

About Luminate Capital
Luminate Capital Partners is a private equity firm investing in growth software companies. Luminate partners with management teams to provide capital to drive strategy, growth, and operational improvements. Luminate’s portfolio of market leaders has also included AMTdirect, AutoQuotes, Axonify, Compliance & Risks, Comply365, Conexiom, Fintech, LiquidFrameworks, MSI, Oversight Systems, PDI, Quantivate, StarCompliance, and Thought Industries. For more information, visit https://www.luminatecapital.com.

Media Contacts

For ServiceMax:
ServiceMax@wisecollective.co

For LiquidFrameworks:
Emily Rhodes
713-552-9250
erhodes@liquidframeworks.com

For Luminate:
Chris Tofalli
Chris Tofalli Public Relations
914-834-4334
chris@tofallipr.com

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Sweegen’s Bestevia® Rebaudioside M Approved in Europe

Forging the future with better sugar reduction solutions for food and beverages in the region.

Rancho Santa Margarita, Calif., July 15, 2021 (GLOBE NEWSWIRE) — Sweegen’s footprint in Europe became stronger after the European Union Commission published its approval of Sweegen’s non-GMO Signature Bestevia Rebaudioside M (Reb M) for use in food and beverages.

The approval of Sweegen’s Signature Bestevia Reb M leads the future of wellness in food and drink in Europe. Brands in Europe now have access to the best-tasting highly sought-after stevia sweetener. The availability broadens the toolkit for sugar alternatives to reimagine food and drink, opening new doors for creating healthy products for consumers.

“Sweegen’s Signature Bestevia Reb M approval is a celebration of good health and wellness for product developers and consumers alike,” said Luca Giannone, SVP of Sales. “This is just one of our many milestones in Europe to transform products for having a positive and lasting impact on our ever-evolving health.”

Consumers are increasingly aware of the need to reduce sugar in their diets for better health. Yet, when they are making decisions for purchasing food and beverages, consumers will ultimately select the brand with the best taste. Therefore, tackling the toughest sugar reduction challenges is a priority for brands as taste is the reason for repeat purchases.

The soft drinks industry in Europe is making a pledge to cut added sugars in Europe. The Union of European Soft Drinks Associations (UNESDA) announced on June 29 this year to reduce average added sugars in its beverages by another 10% across Europe by 2025.

In its further commitment to Europe, Sweegen has aligned the availability of its Reb M with commercializing the high-purity sweetener at its manufacturing facility in Europe. The facility is open in Europe for helping food and beverage manufacturers with rapid production and low cost-in-use sugar reduction solutions.

To compliment the approval of Reb M, Sweegen invested in designing and building its Innovation Studio in Reading, England, near London. The studio opened its doors in January 2021 with a full applications team to collaborate with food and beverage manufacturers on exploring the entire consumer landscape to understand what trends are driving consumer behavior, and then provide inspirational ingredients to represent those trend drivers.

“Our rapid innovation in application development enables our customer-focused solutions to help manufacturers create great-tasting, clean, natural, plant-based, sustainable products that meet today’s end-consumer needs and desires,” said Giannone.

Around the world, Sweegen’s Innovation Studios are open globally: Southern California, Mexico City, Reading (London) and very soon in Singapore. These studios will leverage local tastes and knowledge while serving as creative centers to explore and discover product innovations motivated by consumer trends and regional tastes.

“Sweegen’s global regulatory mission is the hallmark of opening new sugar reduction opportunities to manufacturers and brands for replacing sugar in foods and beverages, nutritional products, and many other market products world-wide,” said Hadi Omrani, director of regulatory affairs. “Europe is an important region in our global regulatory vision as we continually forge the future of wellness in food and drink around the world.”

Sweegen offers brands cost-effective and rapid innovation for sugar reduction solutions for beverage, dairy, savory and bakery with its Bestevia Taste Solutions for Europe.

Sweegen is the first company to receive the European Food Safety Authority (EFSA) panel’s safety status for any steviol glycoside produced by alternative and sustainable technologies. To achieve high purity clean-tasting stevia leaf sweeteners, Sweegen uses a bioconversion process starting with the stevia leaf. This process enabled Sweegen to obtain the Non-GMO Project verification for its Signature Bestevia stevia sweeteners in the U.S. market.

Bestevia Reb M was commercialized in 2017 and has already been approved in many regions around the world.

About Sweegen

Sweegen provides sweet taste solutions for food and beverage manufacturers around the world.

We are on a mission to reduce the sugar and artificial sweeteners in our global diet.  Partnering with customers, we create delicious zero-sugar products that consumers love.  With the best Signature Stevia sweeteners in our portfolio such as Bestevia® Rebs B, D, E, I, M, and N, along with our deep knowledge of flavor modulators and texturants, Sweegen delivers market-leading solutions that customers want and consumers prefer.

For more information, please contact info@sweegen.com and visit Sweegen’s website, www.sweegen.com.

Cautionary Statement Concerning Forward-Looking Statements

This press release contains forward-looking statements, including, among other statements, statements regarding the future prospects for Reb M stevia leaf sweetener. These statements are based on current expectations, but are subject to certain risks and uncertainties, many of which are difficult to predict and are beyond the control of Sweegen, Inc.

Relevant risks and uncertainties include those referenced in the historic filings of Sweegen, Inc. with the Securities and Exchange Commission. These risks and uncertainties could cause actual results to differ materially from those expressed in or implied by the forward-looking statements, and therefore should be carefully considered. Sweegen, Inc. assumes no obligation to update any forward-looking statements as a result of new information or future events or developments.

Attachment

Ana Arakelian
Sweegen
+1.949.709.0583
ana.arakelian@sweegen.com

 

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Casio lance une G-SHOCK avec une lunette métallique octogonale

Montre en métal inspirée de la célèbre GA-2100 au profil fin et à la conception épurée

TOKYO, 15 juillet 2021 /PRNewswire/ — Casio Computer Co., Ltd. a annoncé aujourd’hui le tout dernier ajout à sa gamme de montres antichocs G-SHOCK. Le nouveau modèle GM-2100 est inspiré du modèle GA-2100, apprécié pour sa forme octogonale et son design épuré, mais il est désormais équipé d’une lunette métallique pour un look encore plus élégant.

GM-2100

Sorti en 2019, le modèle de base GA-2100 avait hérité du concept de la DW-5000C, la toute première montre G-SHOCK, mais il s’agissait d’un modèle combiné numérique-analogique au profil fin et à la conception épurée. Avec sa forme octogonale particulière et sa conception simple, le modèle GA-2100 a été très populaire dans le monde entier, en particulier auprès des jeunes.

GM-2100-1A / GM-2100N-2A / GM-2100B-3A / GM-2100B-4A

La nouvelle montre GM-2100 conserve la forme aérodynamique et le profil fin de la GA-2100, mais ajoute une nouvelle lunette en métal forgé pour donner à la montre un aspect plus soigné. Une finition arrondie de type hairline est appliquée sur la surface supérieure de la lunette et un polissage miroir sur les côtés, ce qui lui confère un bel éclat métallique. Des modèles avec des lunettes gris-bleu IP (GM-2100N) et gris foncé (GM-2100B) IP sont disponibles, pour s’adapter à tous les styles. Les cadrans sont traités avec une finition de dépôt en phase vapeur dans de nouvelles teintes bleu marine, vertes et rouges pour obtenir d’attrayantes combinaisons de couleurs métalliques. Le bracelet de la montre utilise des mailles carrées avec des variations progressives de la taille des mailles, ce qui lui confère un aspect net assorti au design du cadran.

Modèles Couleur du cadran
GM-2100-1A Noir
GM-2100N-2A Bleu marine
GM-2100B-3A Vert
GM-2100B-4A Rouge
GM-2100 Bezel

Photo : https://mma.prnewswire.com/media/1559998/GM_2100_main.jpg

Photo : https://mma.prnewswire.com/media/1559997/GM_2100_4models.jpg

Photo : https://mma.prnewswire.com/media/1559996/GM_2100_1A_Bezel.jpg

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Casio to Release G-SHOCK with Octagonal Metal Bezel

Metal watch based on popular GA-2100 with a slim profile and streamlined design

TOKYO, July 15, 2021 /PRNewswire/ — Casio Computer Co., Ltd. announced today the latest addition to the G-SHOCK line of shock-resistant watches. The new GM-2100 is based on the GA-2100, which is popular for its octagonal shape and streamlined design, but now incorporates a metal bezel for an even more stylish look.

GM-2100

Released in 2019, the base-model GA-2100 inherited the concept of the DW-5000C, the very first G-SHOCK, but was a digital-analog combination model with a slim profile and streamlined design. With its distinct octagonal shape and straightforward design, the GA-2100 has been a popular choice worldwide, particularly among young people.

The new GM-2100 retains the streamlined form and slim profile of the GA-2100, but adds a new forged metal bezel to give the watch a sharper look. A round hairline finish is applied to the top surface of the bezel and a mirror polish to the sides, giving it a beautiful metallic gleam. Options with blue-gray IP (GM-2100N) and dark gray IP (GM-2100B) bezels are available, to suit any smart style. The dials are treated with a vapor deposition finish in new navy blue, green, and red hues to achieve appealing metallic color schemes. The watch band employs a square dot texture with incremental variations in dot size, resulting in a sharp look to match the face

GM-2100-1A / GM-2100N-2A / GM-2100B-3A / GM-2100B-4A

design.

Models Dial color
GM-2100-1A Black
GM-2100N-2A Navy blue
GM-2100B-3A Green
GM-2100B-4A Red
GM-2100 Bezel

Photo – https://mma.prnewswire.com/media/1559998/GM_2100_main.jpg

Photo – https://mma.prnewswire.com/media/1559997/GM_2100_4models.jpg

Photo – https://mma.prnewswire.com/media/1559996/GM_2100_1A_Bezel.jpg

 

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Mediaocean Adquire Flashtalking, Adicionando Soluções Complementares para Potenciar US$200 Bilhões em Gasto Anualizado com Mídia

A união das duas empresas irá estabelecer a plataforma de tecnologia independente mais confiável para publicidade omnicanal, com ênfase em vídeo entre canais e criativo dinâmico

NOVA YORK, July 14, 2021 (GLOBE NEWSWIRE) — A Mediaocean, a plataforma de missão crítica para publicidade omnicanal, e a Flashtalking, a principal plataforma de gerenciamento de anúncios independente, anunciaram hoje que firmaram um acordo definitivo no qual a Mediaocean adquirirá a Flashtalking. A nova empresa irá introduzir as melhores soluções da Flashtalking para veiculação de anúncios primários, personalização criativa, gerenciamento e verificação de identidade por meio do moderno sistema de registro da Mediaocean usado pelas principais marcas e agências do mundo.

A fusão ocorre em um ponto crítico de inflexão para a indústria de publicidade, com os profissionais de marketing em busca de soluções confiáveis e independentes para o gerenciamento e ascensão da grande tecnologia. Os clientes da Mediaocean e de Flashtalking irão se beneficiar das soluções abrangentes e futuras para planejamento estratégico global, gerenciamento de mídia omnicanal, otimização de ecossistemas fechados e reconciliação financeira em mídia tradicional, web aberta, ecossistemas fechados e TV conectada.

“A união da Mediaocean com a Flashtalking é uma oportunidade incrível para nossos clientes, funcionários e a indústria em geral”, disse Bill Wise, CEO da Mediaocean. “A Flashtalking é a fonte real para anúncios digitais e CTV e a Mediaocean é o sistema de registro para todas as mídias. Juntos iremos oferecer soluções abrangentes e futuras para publicidade omnicanal. E o mais importante, a nossa plataforma não é comprometida pela propriedade da mídia, por isso podemos nos concentrar apenas em gerar resultados para os profissionais de marketing e seus parceiros das agências.”

“Nossa missão de permitir que os profissionais de marketing levem os consumidores à ação é perfeita para a visão da Mediaocean de um mundo onde os profissionais de marketing comercializam a maneira como os consumidores consomem”, disse John Nardone, CEO da Flashtalking. “Ao longo dos anos, desenvolvemos a plataforma mais confiável e independente para impulsionar a relevância da publicidade e aprimorar o desempenho da campanha. Juntas, nossas equipes e tecnologia complementar irão ajudar as marcas a ter sucesso em um futuro dominado pela mídia convergente e ancorado na resolução de identidade sem cookies.”

“Com a nossa contínua inovação, é essencial que tenhamos uma tecnologia que nos permita atender ao momento para os consumidores”, disse Deborah Wahl, CMO da General Motors. “É encorajador ver empresas como a Mediaocean e a Flashtalking se unirem para atender ao imperativo da publicidade omnicanal. A indústria precisa de um ator neutro e independente no ecossistema para permitir a convergência dos meios de comunicação”.

“A combinação da Mediaocean com a Flashtalking sinaliza um marco crítico em um momento em que a indústria avança em direção a soluções abertas e interoperáveis”, disse Paul Gelb, Chefe de Ativação Digital e Investimento da Bayer. “Uma das maiores oportunidades na mídia moderna é conectar a tecnologia ao planejamento, compra, veiculação de anúncios e otimização criativa. Com a Flashtalking, a Mediaocean melhorou sua proposta de valor potencial para a publicidade omnicanal.”

A aquisição da Flashtalking pela Mediaocean se baseia em uma parceria que as empresas lançaram em 2018 para incorporar os dados de veiculação de anúncios ao fluxo de trabalho do comprador de mídia. A nova empresa irá representar uma plataforma de tecnologia de publicidade com mais de US$200 bilhões em gastos de mídia anualizados e mais de 1 trilhão de impressões mensais de anúncios. No início deste ano, a Mediaocean anunciou o novo paradigma do seu produto que une as soluções de inteligência, gerenciamento e finanças de mídia. A transformação do produto da empresa e a ênfase na cultura foram reconhecidas com os prêmios Customer’s Choice designation from Gartner Peer Insights1 e Best Places to Work by Ad Age (Designação Preferida do Cliente pela Gartner Peer Insights e Melhores Locais para Trabalhar por Idade do Anúncio).

A indústria de publicidade mundial é um mercado de US$700 bilhões 2 que está passando por grandes transformações devido à mudança de hábitos de consumo e expectativas de privacidade. Isso resultou na ascensão da CTV e dos ecossistemas fechados, nos quais a Mediaocean fez um grande investimento com a aquisição da 4C em julho de 2020 e, agora com a Flashtalking, irá aprimorar suas melhores soluções da classe. A união das duas empresas irá viabilizar uma série de propostas de valor inovadoras para anunciantes e agências:

  • Planejamento e medição unificados da mídia tradicional e digital, incluindo vídeo entre canais
  • Otimização de campanhas em voo por meio de recomendações e automação orientadas por IA
  • Personalização criativa com base em dados na web aberta e em ecossistemas fechados
  • Resolução de identidade flexível para permitir alcance omnicanal em um mundo sem cookies, bem como conformidade com a privacidade com CCPA e GDPR
  • Insights e análises avançados da marca quanto ao impacto da mídia nas conversões em vendas

Os termos da transação não foram divulgados. A aquisição deverá ser finalizada no terceiro trimestre de 2021.

J.P. Morgan Securities LLC atuou como consultor financeiro exclusivo da Flashtalking e Travers Smith LLP e Goodwin Procter LLP como seus consultores jurídicos.

Sobre a Mediaocean
A Mediaocean é a plataforma de missão crítica para a publicidade omnicanal. Com mais de US$200 bilhões em gastos de mídia anualizados gerenciados com o seu software, a Mediaocean conecta marcas, agências, mídia, tecnologia e dados. Usando IA e tecnologia de aprendizado de máquina para controlar investimentos de marketing e otimizar os resultados das empresas, a Mediaocean capacita campanhas de planejamento, compra e venda, análise, faturas e pagamentos. A Mediaocean emprega 1.200 pessoas em 20 escritórios globais e faz parte do portfólio da Vista Equity Partners. Visite www.mediaocean.com para mais informação.

Sobre a Flashtalking
A Flashtalking é a principal empresa global de servidores de anúncios primários independentes e de tecnologia de análise. A empresa usa dados para personalizar a publicidade em tempo real, analisar independentemente sua eficácia e permitir a otimização para impulsionar um melhor engajamento e retorno sobre os gastos de marcas globais sofisticadas. A plataforma da Flashtalking lidera o mercado com produtos e serviços inovadores para garantir a relevância criativa e insights acionáveis em todos os canais e formatos, alimentados pelos exclusivos rastreamento sem cookies, orquestração de dados e análise avançada. A Flashtalking apoia os clientes no ponto de inflexão onde os dados, e a medição criativa personalizada e imparcial se cruzam com a experiência, o serviço e um ecossistema profundo de parceiros para impulsionar o marketing digital de sucesso. A empresa faz parte do portfólio da TA Associates.

Contato com a Mídia
Aaron Goldman
CMO, Mediaocean
Press@mediaocean.com

1 O prêmio Gartner Peer Insights Customers’ Choice representa a opinião subjetiva de análises, classificações e dados individuais do usuário final aplicados em relação a uma metodologia documentada; não representa a opinião nem uma recomendação da Gartner ou de suas afiliadas. A Gartner não recomenda nenhum fornecedor, produto ou serviço descrito nas suas publicações de pesquisa e não recomenda que os usuários de tecnologia selecionem apenas os fornecedores com as classificações mais altas ou outra designação. As publicações de pesquisa da Gartner consistem na opinião da empresa de pesquisa da Gartner e não devem ser interpretadas como declarações de fato. A Gartner se isenta de todas as garantias, expressas ou implícitas, com relação a esta pesquisa, incluindo quaisquer garantias de comercialização ou adequação a uma finalidade específica.
2 Fonte: eMarketer Worldwide Total Media Advertising Spending, 2021

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Mediaocean s’apprête à acquérir Flashtalking, ajoutant des solutions complémentaires pour financer 200 milliards de dollars de dépenses publicitaires annualisées

Les sociétés fusionnées établiront la plateforme technologique indépendante la plus fiable pour la publicité omnicanal, en mettant l’accent sur la vidéo multicanal et la création dynamique

NEW YORK, 14 juill. 2021 (GLOBE NEWSWIRE) — Mediaocean, la plateforme stratégique pour la publicité omnicanal, et Flashtalking, la principale plateforme indépendante de gestion publicitaire, annoncent aujourd’hui avoir conclu un accord définitif pour l’acquisition de Flashtalking par Mediaocean. L’entité combinée intégrera les solutions de premier ordre de Flashtalking pour la diffusion d’annonces, la personnalisation des créations, la gestion de l’identité et la vérification des annonces, avec le système d’enregistrement moderne de Mediaocean, utilisé par les plus grandes marques et agences du monde.

Cette annonce intervient à un tournant critique pour l’industrie de la publicité, les responsables du marketing recherchant des solutions fiables et indépendantes pour gérer et répondre à l’essor des grandes entreprises technologiques. Les clients de Mediaocean et de Flashtalking bénéficieront de solutions complètes et tournées vers l’avenir pour la planification stratégique mondiale, la gestion omnicanal des médias, l’optimisation des écosystèmes fermés et le rapprochement financier entre les médias traditionnels, le Web ouvert, les écosystèmes fermés et la télévision connectée.

« Réunir Mediaocean et Flashtalking représente une opportunité incroyable pour nos clients, nos employés et l’industrie dans son ensemble », a déclaré Bill Wise, PDG de Mediaocean. « Flashtalking est source de fiabilité pour les publicités numériques et CTV et Mediaocean est le système d’enregistrement pour tous les médias. Ensemble, nous fournirons des solutions complètes et tournées vers l’avenir pour la publicité omnicanal. Plus important encore, notre plateforme n’est pas compromise par la propriété des médias, ce qui nous permet de nous concentrer uniquement sur l’obtention de résultats pour les spécialistes du marketing et leurs agences partenaires. »

« Notre mission consistant à aider les spécialistes du marketing à inciter les consommateurs à passer à l’action est parfaitement adaptée à la vision de Mediaocean d’un monde dans lequel les spécialistes du marketing répondent aux besoins des consommateurs », a déclaré John Nardone, PDG de Flashtalking. « Au fil des ans, nous avons construit la plateforme indépendante la plus fiable pour stimuler la pertinence de la publicité et améliorer la performance des campagnes. Ensemble, nos équipes et nos technologies complémentaires aideront les marques à réussir dans un avenir dominé par les médias convergents et ancré dans une résolution d’identité sans cookie. »

« Alors que nous continuons à innover, il est crucial de disposer d’une technologie qui nous permette de satisfaire les attentes actuelles des consommateurs », a déclaré Deborah Wahl, directrice du marketing de General Motors. « Il est encourageant de voir que des entreprises comme Mediaocean et Flashtalking s’unissent pour répondre à l’impératif publicitaire omnicanal. L’industrie a besoin d’un acteur neutre et indépendant au sein de l’écosystème pour permettre la convergence des médias. »

« La fusion de Mediaocean et Flashtalking marque une étape cruciale alors que l’industrie évolue vers des solutions ouvertes et interopérables », a déclaré Paul Gelb, responsable de l’activation numérique et de l’investissement chez Bayer. « L’une des plus grandes opportunités dans les médias modernes est de connecter les technologies au sein de la planification, de l’achat, du service publicitaire et de l’optimisation créative. Avec Flashtalking, Mediaocean a amélioré sa proposition de valeur potentielle pour la publicité omnicanal. »

L’acquisition de Flashtalking par Mediaocean s’appuie sur un partenariat lancé par les sociétés en 2018 visant à intégrer les données de la diffusion d’annonces dans le flux de travail des acheteurs de médias. L’entité combinée représentera une plateforme technologique publicitaire avec plus de 200 milliards de dollars de dépenses médiatiques annualisées et plus de 1 000 milliards d’impressions publicitaires mensuelles. Plus tôt cette année, Mediaocean a annoncé son nouveau modèle de produits qui unifie les solutions dans les domaines de la veille, la gestion et la finance médiatiques. La transformation des produits de la société et l’accent mis sur la culture ont été reconnus par les distinctions Customer’s Choice designation de Gartner Peer Insights1 et Best Places to Work d’Ad Age.

Le secteur mondial de la publicité est un marché de 700 milliards de dollars2 qui subit une transformation majeure en raison de l’évolution des habitudes des consommateurs et des attentes en matière de confidentialité. Cela a conduit à l’essor des écosystèmes fermés et CTV dans lesquels Mediaocean a réalisé un investissement important avec l’acquisition de 4C en juillet 2020, et maintenant avec Flashtalking, qui lui permettra d’améliorer ses solutions de premier ordre. Les sociétés fusionnées seront en mesure de proposer un certain nombre de propositions de valeur innovantes aux annonceurs et aux agences :

  • Planification et mesure unifiées des médias traditionnels et numériques, y compris la vidéo multicanal ;
  • Optimisation de la campagne en cours via des recommandations et une automatisation axées sur l’IA ;
  • Personnalisation créative basée sur les données à travers le Web ouvert et les écosystèmes fermés ;
  • Résolution d’identité flexible pour permettre une portée omnicanal dans un monde sans cookie ainsi que le respect de la confidentialité en vertu du CCPA et du RGPD ;
  • Connaissance avancée des marques et analyse de l’impact médiatique sur les conversions de ventes.

Les modalités de l’accord n’ont pas été divulguées. L’acquisition devrait être conclue au cours du troisième trimestre 2021.

J.P. Morgan Securities LLC a agi en tant que conseiller financier exclusif et Travers Smith LLP et Goodwin Procter LLP en tant que conseillers juridiques pour Flashtalking.

À propos de Mediaocean
Mediaocean est la plateforme stratégique pour la publicité omnicanal. Avec plus de 200 milliards de dollars de dépenses médiatiques annualisées gérées par le biais de ses logiciels, Mediaocean connecte les marques, les agences, les médias, les technologies et les données. Utilisant les technologies de l’IA et de l’apprentissage automatique pour contrôler les investissements marketing et optimiser les résultats commerciaux, Mediaocean alimente les campagnes, de la planification, l’achat et la vente à l’analyse, aux factures et aux paiements. Mediaocean emploie 1 200 personnes dans 20 bureaux à travers le monde et fait partie du portefeuille de Vista Equity Partners. Pour tout complément d’information, veuillez consulter le site www.mediaocean.com.

À propos de Flashtalking
Flashtalking est la première société mondiale indépendante de serveurs publicitaires principaux et technologies d’analyse. Elle utilise des données pour personnaliser la publicité en temps réel, analyser de manière indépendante son efficacité et permettre une optimisation qui favorise un meilleur engagement et un meilleur retour sur investissement pour des marques mondiales de pointe. La plateforme de Flashtalking est prépondérante sur le marché avec des produits et des services innovants pour garantir la pertinence créative et des informations exploitables sur tous les canaux et dans tous les formats, grâce à un suivi, une orchestration des données et des analyses avancées uniques et sans cookies. Flashtalking soutient les clients au moment où les données, la création personnalisée et la mesure impartiale se croisent avec l’expertise, le service et un vaste écosystème de partenaires pour mener à bien le marketing numérique. La société fait partie du portefeuille de TA Associates.

Contact auprès des médias
Aaron Goldman
Directeur du marketing, Mediaocean
Press@mediaocean.com

1 La distinction Gartner Peer Insights Customers’ Choice représente l’opinion subjective des évaluations, analyses et données individuelles des utilisateurs finaux appliquées par rapport à une méthodologie documentée ; elle ne représente ni le point de vue de, ni l’approbation de Gartner ou de ses affiliés. Gartner n’approuve aucun fournisseur, produit ou service représenté dans ses publications de recherche et ne conseille pas aux utilisateurs de technologie de sélectionner uniquement les fournisseurs les mieux notés ou les autres désignations. Les publications de recherche de Gartner représentent les opinions de l’institut de recherche de Gartner et ne doivent pas être interprétées comme des déclarations de faits. Gartner décline toute garantie, expresse ou implicite, concernant cette étude, y compris toute garantie de qualité marchande ou d’adéquation à un usage particulier.
2 Source : eMarketer Worldwide Total Media Advertising Spending, 2021